Soap Opera Trailers

Channel: BBC One

7pm - EastEnders trailer -  Before trailer: Total Wipeout, After trailer: Doctor Who

9.30pm - EastEnders trailer -  Before trailer: BBC Weekend News, After trailer: Doctor Who

10.30pm - EastEnders trailer -  Before trailer: Miranda (comedy), After trailer: BBC News At Ten

Channel: E4

6.30pm - Hollyoaks trailer - Before trailer: My Name Is Earl, After trailer: My Name Is Earl

7.30pm - Hollyoaks later trailer - Before trailer: Friends, After trailer: Mr & Mrs Smith (film)

8pm - Hollyoaks trailer (sneak preview) - Before trailer: How I Met Your Mother, After trailer: The Big Bang Theory

Channel 4

4.30pm - Hollyoaks - Before trailer: Deal Or No Deal, After trailer: Coach Trip

7pm - Hollyoaks - Before trailer: Hollyoaks, After trailer: Channel 4 News

ITV1

7pm - Coronation Street - Before trailer: Emmerdale, After trailer: Coronation Street

8.30pm - Coronation Street - Before trailer: 9/11 Documentary, After trailer: Emmerdale

From noting down the time that soap opera trailer are on television individually, we joined together as a group to discuss our findings. We found that trailers for soaps like Hollyoaks were shown inbetween comedy shows which would appeal to their target audience, this is because as their target audience is watching that show they would see their trailer through the adverts hopefully making them want to watch that soap. We also found that trailers for soaps like Coronation Street and EastEnders were played in between soaps that have similar target audiences and before or after an episode of their soap, making them more likely to watch the next episode, through that trailer. As a result of this, when thinking about when we would show our trailer we would take into consideration our target audience.

By Jess Wilding